Read this later

I’ve been wanting to blog about this for a while, but I’ve kept putting it off until later. I guess later is here.

Procrastination. Now I’m not gonna preach at you because I’m just as guilty as you are. But I do want to talk about procrastinating in the production process.

“Pre-production, pre-production, pre-production” was the motto that James Ruddy drilled into our heads in a video production course at The Maine Media Workshops several years ago. I’ve shot and edited countless videos since then and his motto still holds true. The videos that I’ve taken the time to do the pre-production work for almost always turn out better.

You see, video production is typically deadline driven. The video needs to be done for a worship service or a banquet or as promo for an event..there’s always a deadline. When we put off the pre-production work, it usually ends up getting cut out of the process and we jump right into filming. When we do that, we miss the opportunity to think through the hundreds of details that we’ll need while we’re filming...and our filming suffers because of it.

So do yourself a favor...don’t procrastinate on your productions...the results will be worth the extra time and effort.

By the way, just in case you’re wondering - I’m gonna add a blog picture later.